August Seventeen

Email marketing software

Newsletters and follow-ups for small businesses.

Collect sign-ups with forms, send newsletters, follow up automatically and plan it all in one place.

Start free See how it works →
Scroll
What it is

Your contacts and your emails, in one app.

What you can do

Import your customer list or collect sign-ups with a form. Write emails in a drag-and-drop editor and send them now or schedule them for later. Every contact has a history of the emails they opened and the links they clicked.

Why it helps

Many small businesses keep their list in one tool, send from another and track results in a spreadsheet. Here you have one login. When someone clicks a link in your email, you see it on their contact page.

Forms

Grow your list with forms that add contacts for you.

Build a sign-up form or a survey and share its link. When someone fills it in with their email address, they are added to your contacts straight away. A form sign-up can start a welcome email automatically.

On Starter, their answers can also be saved to their contact profile.

A sign-up form made in August Seventeen, asking which workshop session suits you best
Fewer tools

Stop copying contacts between tools.

What most teams use now

Email toolSeparate CRMAutomation appSpreadsheetAnalytics tabCalendarTask board

Seven logins, and contact lists you copy between them by hand.

August Seventeen

Contacts, tags & activity
Planning: agenda and boards
Campaigns & templates
Automatic follow-up emails
Open and click reports

A sign-up from your form goes straight into your contact list. On Starter, their answers can be saved to their profile too.

How it works

From sign-up to sent email, step by step.

This is what a normal week of email marketing looks like in August Seventeen.

Contacts

Add your contacts.

Collect sign-ups with a form or import a spreadsheet. Sort people with tags and lists so you can email the right group.

Planning

Plan what to send.

Put campaigns on the agenda and track drafts on a board, so you know what goes out this week.

Campaigns

Write and send.

Build the email in the drag-and-drop editor, preview it, pick who gets it and send it or schedule it.

Automation

Follow up automatically.

Set rules like “if they clicked, tag them” or “if they didn’t open, send a reminder in 3 days”. The app runs them for you.

Results

See who opened and clicked.

Reports show opens and clicks for every email and every link. Each contact’s page shows what they did.

The app

See the app before you sign up.

august seventeen · formsaugust seventeen · campaignsaugust seventeen · planner
The responses report for a sign-up form in August Seventeen The campaigns page in August Seventeen, with drafts and a sent newsletter A kanban board for planning spring campaigns in August Seventeen

Real screens from August Seventeen, with example data.

Automation

Someone opens your email. Here is what happens next.

Trigger
Contact opens email
Condition
Clicked a link?
Action · yes
Add tag “Warm”
Delay · no
Wait 3 days →

An example automation: people who click get the tag Warm, and everyone else gets a reminder 3 days later.

Planner

Plan your campaigns next to your emails.

The agenda, boards and notes are in the same app as your contacts and campaigns, so you don’t need a separate spreadsheet or Trello board.

Features

What you can do with August Seventeen.

Forms

Build sign-up forms and surveys and share them with a link. Everyone who leaves their email address becomes a contact, and you can download the answers as a CSV file or a PDF report.
Sign-upsSurveysReports

Campaigns

Write emails in a drag-and-drop editor or paste in your own HTML. Save an email as a template to reuse it. Send now or pick a time, to your whole list or to one segment.
BuilderTemplatesScheduling

Automations

Start a series of emails when you add or tag a contact, or when someone opens an email or clicks a link. Add waiting times and yes/no branches.
TriggersBranchingDelays

Contacts & CRM

Keep every contact in one list, with tags and custom fields. Import a CSV file and see each person’s history of emails, opens and clicks.
TagsListsTimeline

Planner

An agenda, kanban boards and notes for planning your campaigns, in the same app as your emails.
AgendaBoardsNotes

Analytics

See open and click rates for every email, which links people clicked and which addresses bounced.
OpensClicksBounces
Pricing

Start on the free plan and upgrade when you need more.

Free

€0/ month

For trying August Seventeen with a small list.

  • 250 contacts
  • 500 emails per month
  • 1 automation (for example a welcome email when someone fills in your form)
  • Unlimited sign-up forms and surveys
  • Agenda, boards and notes
  • 2 users
Start free

Starter

€29/ month

For businesses that email their customers every month.

  • 1,000 contacts, 10,000 emails per month
  • Segments, so each email goes only to the people it is for
  • Form and survey answers saved to each contact's profile
  • Automations that start when someone opens, clicks or signs up
  • Automations that run from your agenda
  • Unlimited automations
  • Send from your own domain
  • No August Seventeen branding in your emails
Upgrade to Starter

Studio

From€99/ month

Includes onboarding and setup with us, plus larger contact brackets.

  • Everything in Starter
  • Onboarding and setup with us
  • Larger contact brackets
Talk to us

Billed monthly. Cancel anytime. Need more than 1,000 contacts? Ask us about a bigger plan.

Contact

Get in touch.

A question about August Seventeen, a bigger plan, or help setting up? Send me a message and I’ll get back to you within 2 working days.

Prefer email? Write to [email protected].

Thanks, I’ll get back to you within 2 working days.

Free to start

Send your first
newsletter today.

Create a free account, import your contacts and send your first email. No credit card needed.

Start free Log in →